I appreciate the title may be a little provocative especially to HR, managers and team leaders etc but its true – workplace training can have little or no effect for business. I am as guilty as charged, having been on so many staff training courses where the priority list for us was, a nice lunch, a day out, early finish & a bit of fun. Very rarely did the line manager & HR advisor tell us why we were to be “trained” (H&S training excepted), informed what was expected of us individually or as a group or how our behaviour was to change as a result. During our cosy one-to-one’s the line manager would ask me “how did the training go”? I would reply “fine thanks” and that would be it. No follow up, no measurement of behaviour change or training transfer, no return on the company investment for the employee or business. So where does it go so wrong?
Here are few starting points to consider…
1. Only a fraction of what business spends on training actually changesbehaviour
Without training outcome setting, needs analysis, measuring training transfer and weeks & months of follow up reinforcement, application, feedback, encouragement and accountability, as much as 90% of all instruction doesn’t “stick” in the workplace.
2. People won’t use a skill consistently until it becomes habit or an automatic process.
Until a new skill has been habituated, people have to concentrate hard to do things in a new way. In a busy workplace without having conscious awareness of the new skills or behaviour they quickly decay and are then unused. Until new behaviours become an automatic process, old behaviours will prevail for most of the time. Repeated failures to apply the new skill can be discouraging, with people typically go back to their old, previously behaviour patterns defeating the object of the training.
3. A new skill is unlikely to become habituated without a follow up and repetition.
To learn any new skill, routine, habit or behaviour pattern, you have to perform the action again and again to stimulate memory and automatic processes. Only after the new process is established will someone consistently perform the skill on the job. Because of the time involved, this repetition can’t happen in the classroom. It has to happen in the workplace with continual assessment and follow up.
So with this information to hand what can be done to ensure that training is identified, implemented, delivered and measured effectively for a great return on investment for the organisation & the individual. I am sure those involved in training/L&D are familiar with dear old Kirkpatrick and the four levels of training evaluation. Not without its flaws but a great place to start evaluating the training. However, having used a method developed by Kamal Birdi with The Taxonomy of Training and Development Outcomes (TOTADO) to great effect, this model helps measure the individual, team, organisational & societal levels of effectiveness of the expensive training at work.
So the models of evaluation & assessment are there so what aren’t they used by may organisations to help justify training budgets? Surely its about staff that have had skills added to positively rather than we have trained a XXXX number of people? The lack of assessment of training may be partly due to cost and extra effort or just lack of understanding of methods needed to evaluate properly? Perhaps there is a training need right there!
Measuring training, assessing trainees and evaluating training outcomes is a a very straight forward process. With a little application and understanding for what learning outcomes are needed then the line manager, leadership team and HR group can make significant improvements with workplace learning & savings with training budgets. Workplace learning can measured and will be effective with the cooperation of all parties concerned as long as objectives are agreed at the outset. Therefore changing the perception of training from a “whatever” to something of real added value. So the challenge is – can you be sure your workplace training sticks, if not take a few positive steps to change and make your training accountable, measurable and most of all enjoyable.
Bibliography
Birdi, K. (2010) The Taxonomy of Training and Development Outcomes (TOTADO): A New Model of Training Evaluation. Paper presented at the Annual BPS Division of Occupational Psychology Conference January 2010
Kirkpatrick, D.L., & Kirkpatrick, J.D. (1994). Evaluating Training Programs, Berrett-Koehler Publishers.
Kirkpatrick, D.L., & Kirkpatrick, J.D. (2005). Transferring Learning to Behavior, Berrett-Koehler Publishers.