Now I am sure we all know the Darwinian model of natural selection & the five theories contained within. If you need a short reminder have a quick look at this very informative web site run by Christ’s College in Cambridge http://darwin200.christs.cam.ac.uk/pages/ (accessed 3/11/2014). So the question is how can these theories be applied to shedding an alternative light upon how businesses evolve and how your career “fits” the environment, the shifting sands of time, skills and your ability to “mutate” into a new job or career path.
Coupled Darwin’s theory and the term “survival of the fittest” developed by Herbert Spencer to help explain his understanding of natural selection, we arrive at everyday terms to describe how life and for that matter business & careers can (in theory) develop. Needless to say these theories have been hijacked to fit may different ideologies and moral standpoints to sometimes disastrous effect. Such as Social Darwinism that is thought to be responsible for laissez-faire attitudes to war, economics & racism.
The Business of Natural Selection
By this time I am sure your imagination is starting to make the connections between natural selection, survival of the fittest and how businesses & careers are born, develop and sometimes die. Businesses have to compete for resources, evolve through small but distinct stages and that some variants or mutations may help them adapt better to their environment. Apple is a good example of a variation that produce many products that are internally similar to other technology companies (Mp3 players, PC’s, laptops, etc) they just do things differently with distinct styling and pretty boxes. Thus have mutated into a distinct species within the landscape. Its a high wire act and difficult to maintain, as if the mutation looses its distinct adaptation to the environment then they become generalists.
The generalists are other technology companies struggling for resources (profit). These generalists are all fighting for the same slice of the market so have to be nimble, agile and smart to fit products to business opportunities that arise. Products are not generally high value items such as Apple products but more standard offerings that will be less expensive but high volume to make the margins. Similar to species of birds, mammals & rodents – all fighting for the same meagre resources to survive in changing environments. Its hard for both generalists & specialists to survive as there has one eye on changing climates and barriers to their success. Competition is tough for businesses as with species of animals & plants are after the same resources unless they can evolve to adapt before others or sadly die out. I am sure as you are reading this you can apply similar stories to businesses & market sectors that you know? Of course there is nothing more compelling than a good theory – just reality gets in the way!
How does your Career “Fit”
The term “fit & fitness” can of course mean many things but in terms of your career we can use the theory to overlay your skills, abilities, knowledge of your job and how your career trajectory fits into the changing landscape of work. I wager you job or work is not the same as it was a few years ago and that you and your work is evolving steadily. Your job may have been made redundant in the past and had to make significant adaptations of your skills and abilities through re-training or re-branding yourself into a distinctly new career species? There are many ways that your evolution and you may have been naturally selected to give your career and working life an advantage.
The big question is now – does your skill set and career fit with where you need to be? Do you perhaps take a risk and mutate into a new career path or do you find new and novel adaptations to re-invent yourself to help maintain your competitive edge? To that aim I have put together a list of actions to help consider your evaluation career options and interested to hear what else your would add?
- Identify what works well for you that gives you a competitive edge. May be a skill, an ability, an easy way of doing things others find hard, or even just a different way of thinking. Is it truly an advantage? Does it give really you an edge? Can you repeat it and give you that competitive edge?
- Now that you have found it – cultivate it deliberately. Refine it, add to it & focus on it. Move on from those things you don’t do so well, build that competitive advantage and not trying to catch up with what others find easier than you do.
- Now you have found and developed one great career adaptation, find another and keep repeating the process. Create as many natural advantages as you can. See what works and go with it, regardless of whether it’s what you expected or not.
- Always spend time doing what you do best. Don’t forget your positive attributes, skills and knowledge, ignore them are your peril. By identifying development areas you are aiming to support your strengths enabling you to evolve positively.
Hopefully the short list will help with the adaptations as no species has ever thrived by working on its weaknesses and forgetting about its natural strengths. Don’t try to go against the way that natural selection works with careers and business – go with it and prosper. Creating your competitive edge, overcoming barriers, exploiting your natural attributes and planning for your future will no doubt help you (or your business) see environmental changes as a challenge so you can adapt and manage change effectively. So don’t be a Panda eeking out an existence on bamboo alone – be more…………………………….you fill in the gap!